Section Case file 06CommerceAlentejo, Portugal, 2024
Back to the archiveCasa Ólea
Liquid gold, labelled by hand
A brand refresh for a fourth-generation olive press, from the bottle label to the online shop.
- Client
- Casa Ólea
- Location
- Alentejo, Portugal
- Year
- 2024
- Disciplines
- Packaging, Brand identity, Web design
Chapter 01
The brief
Casa Ólea presses oil from trees planted by the founder's great-grandfather, but its bottles looked like a supermarket own brand. The family wanted packaging and a shop that matched the quality of what was inside.
Chapter 02
The idea
Each harvest gets its own label, printed with the date of the pressing and a sketch of the grove it came from. Online, the shop follows the year of an olive tree, from blossom to bottle.
Chapter 03
The result
The refreshed range landed in delicatessens across Lisbon and Porto, and the harvest labels became collectible enough that customers ask for previous years.
- Generations, one new label
- 4
- Delicatessens stocking the range
- 30
- Online orders, year on year
- 2x
Credits
- Packaging, identity and web design
- Teo Valdane
- Label illustration
- Drawn on site in the groves
- Printing
- A family-run press in Évora
