A hotel you can feel before you arrive
How a slow, sun-bleached website helped a twelve-room hotel take its bookings back from the big platforms.
- Client
- Maré Hotel
- Location
- Comporta, Portugal
- Year
- 2026
- Disciplines
- Art direction, Web design, Development
Chapter 01
The brief
Maré had the light, the stone and the silence, but its website looked like every other listing on a booking platform. Most guests found the hotel through third parties, and the owners wanted a site that made people book direct because they had already fallen for the place.
Chapter 02
The idea
We treated the site like the first five minutes of a stay. Pages open slowly, type breathes, and photography is cropped like postcards left on a nightstand. The booking flow lives inside the story, so checking dates never feels like leaving the hotel.
Chapter 03
The result
The new site launched ahead of the summer season with a custom booking flow, a seasonal journal and a quiet soundtrack you can switch on. Direct bookings now lead the hotel's sales mix.
- Direct bookings in the first season
- +38%
- Average visit, up from one
- 3 min
- Rooms, booked straight from the story
- 12
Teo understood our hotel better than we did. The new site feels like the first five minutes of a stay: calm, warm and a little bit magic. Guests tell us they booked before they finished scrolling.
Credits
- Art direction, design and development
- Teo Valdane
- Photography
- Maré Hotel archive
- Copy
- Written with the founders
